2 min read
Plus - Strategic Partnership with a Mission for Digital Transformation
Utrecht, April 2024
PLUS Supermarkets, winner of the Best National Grocer in the Netherlands award for three consecutive years, has once again raised the bar in retail excellence with the launch of its innovative eCommerce platform. This groundbreaking initiative is the result of a strategic partnership with digital transformation experts, Product League.
The bold merger: OutSystems, commercetools and Contentful
The supermarket chain's growing ambitions needed to be supported long-term by a more robust and flexible platform. This was the moment PLUS brought in Product League to develop a new platform that would improve stability, scalability and time-to-market. The collaboration led to the groundbreaking integration of OutSystems, commercetools and Contentful, making it the first combination of these leading technologies.
The new platform uses OutSystems' modular building blocks to quickly build intuitive front-end interfaces for both the webshop and the mobile application. Commercetools' back-end capabilities enable unmatched shopping experiences, while Contentful effortlessly manages all digital content.
Exceptional results
Officially launched in February 2024, the platform has already shown impressive year-over-year growth in market share and online revenue. PLUS expects a fast payback period, as the shift from a monolithic to a composable architecture significantly lowers total cost of ownership. The new system's agility enables frequent updates without the constraints of irregular release cycles, driving continuous innovation and boosting customer satisfaction.
The seamless interplay between OutSystems, commercetools and Contentful delivers an exceptional 99.99% uptime, eliminating previous stability concerns. Platform performance is guaranteed by automated, data-driven scaling services. Notably, advanced features such as voice and barcode search were delivered within a single two-week sprint, a task that previously would have taken months of development time.
“Rebuilding an e-commerce platform, with two mobile apps and several supporting business applications, was a huge challenge. But it's extraordinarily satisfying to serve 500+ stores and so many customers every day. We embrace the work ahead of us and look forward to the future!”
Thomas Rekers
Product Owner · Product League
“As our strategic digital partner, Product League has been invaluable in accelerating our digital transformation. Their expertise in both back-end and front-end technology was essential in navigating the complexity of digital evolution.”
Arvid Nieuwsma
Head of Product · Plus Retail
“PLUS Retail is now able to respond quickly to the changing demands of modern consumers, allowing entrepreneurs to build stronger ties with the community without the risk of financial burden.”
Joanne Veenvliet
Sales Director · commercetools