Retail
Customers expect the same smooth experience everywhere: in-store, on the website, in the app. For retailers that's a serious challenge, because behind that seamless surface often sits a patchwork of systems that don't talk to each other. We help you connect those systems and build digital products that actually give customers the experience they expect.
Challenges in Retail
An average retail organisation relies on all kinds of separate systems: a till and POS system, inventory management, a webshop, a PIM for product data, an ERP for the back office, and tools for purchasing and category management. Handy on their own, but together they form isolated islands. And the bottlenecks differ per type of retailer. A supermarket wrestles with shelf life and daily-fresh replenishment, a non-food retailer with seasonal collections and shelf plans. Yet the same patterns keep recurring:
- Stock and prices don't match everywhere, so the customer sees something online that's different in-store.
- Purchasing, category management and the shop floor work with data that doesn't align, so shelf plans and replenishment lag behind reality.
- Operations rely on manual work and loose spreadsheets, while processes like stock counts or order handling lend themselves well to automation.
- The experience differs per channel, while the customer expects one brand.
- Outdated systems slow growth and turn every change into a project of its own.
- Peak moments like holidays or promotions mercilessly expose the weak spots in your platform and supply chain.
What we do for Retail
We build digital products that connect your channels and make the customer experience consistent, from webshop to internal applications for operations and logistics. This way your organisation shifts from separate systems to one smooth whole:
Scalable e-commerce
We build webshops that handle peak traffic and keep pace with your business. We do this on OutSystems, AI-first, or on a MACH platform like commercetools.
Internal applications
Custom applications that streamline your in-store and back-office processes, from inventory insight to staff tools and purchasing. We build them on OutSystems, or fully AI-first.
Connecting systems
With an integration platform like Alumio we connect your webshop, ERP, PIM, till systems and logistics systems, so stock, prices and orders are correct everywhere.
Content centralised
With a content platform like Contentful you manage your content in one place and deploy it consistently across all your channels.
Management and further development
After go-live we stay on board with monitoring and support, so your platform keeps running even during peak moments and busy periods.
Case: PLUS Supermarkets
PLUS Supermarkets wanted a future-proof e-commerce platform with more stability, scalability and a faster time-to-market. Together we built that on OutSystems. Components can now be added or replaced without disrupting operations, and new features like voice search and barcode scanning went live within a two-week sprint, where that used to take months.
Case: PLUS Supermarkets
PLUS Supermarkets wanted a future-proof e-commerce platform with more stability, scalability, and faster time-to-market. Together we built it on OutSystems. Components can now be added or replaced without disrupting operations, and new features like voice search and barcode scanning went live in a two-week sprint, where that used to take months.
Get started
Want to know how to connect your channels and make the customer experience consistent, from shop floor to webshop? We start with a clear analysis of your situation and goals, work in clear steps and stay on board after delivery for management and further development. Leave your details and we'll get in touch.
Frequently asked questions
Where do I start as a retailer with digitisation?
With your biggest bottleneck. That's often an outdated platform, an operation that relies on manual work, or systems that don't work together. We start with one concrete challenge, for example stock that doesn't match or a slow webshop, and build out from there.
Does this also apply to non-food retail, like fashion or homeware?
Yes. The systems and bottlenecks look similar, only the emphasis differs. In food it's often about shelf life and fast replenishment, in non-food about seasonal collections, category management and shelf planning. We tailor to what matters for your type of retail.
Can your platform handle peak traffic, such as around holidays?
Yes. We build scalably, so your platform keeps pace with high demand. After go-live we also monitor proactively, so we see bottlenecks coming.